By Shadman Samee from Dhaka, Bangladesh – 4R-ANC SriLankan Airlines Airbus A321-251N., CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=75507184
Colombo, Sri Lanka – September 16, 2025 – In a significant move poised to redefine outbound travel from India, SriLankan Airlines, the national carrier of Sri Lanka, has announced a pioneering strategic partnership with Axis Bank, one of India’s largest private sector banks. This groundbreaking collaboration, unveiled over the past 48 hours, is designed to offer a suite of exclusive travel benefits to Axis Bank’s extensive 15-million customer base, dramatically boosting Indian tourism to the island nation and beyond. The alliance underscores SriLankan Airlines’ unwavering commitment to the Indian market, solidifying its position as a preferred international carrier for Indian travelers.
Unlocking Unprecedented Travel Value for Indian Consumers
The core of this strategic tie-up is to provide unparalleled value and seamless travel experiences. Under the initial phase of the partnership, Axis Bank credit and debit cardholders are now eligible for an exclusive 10% discount on both Business Class and Economy Class fares when booking directly through the SriLankan Airlines website.
This attractive discount applies to all SriLankan Airlines flights originating from India, with destinations including Colombo, Sri Lanka, and onward connections via Colombo to a vast network spanning the Far East, Middle East, Maldives, and prominent European cities such as Frankfurt and Paris. Furthermore, travelers embarking on journeys to Melbourne will benefit from an additional five kilograms of checked baggage allowance, providing extra convenience and value for those longer international trips.
The booking window for these exclusive offers is valid until November 20, 2025, with an extended travel period from June 16, 2025, through March 31, 2026, giving Indian travelers ample flexibility to plan their escapes.
A First-of-Its-Kind Partnership and Strategic Imperative
Commenting on this landmark development, Fawzan Fareid, SriLankan Airlines Regional Manager for India, Bangladesh, and Nepal, expressed immense enthusiasm. “We are truly excited to partner with Axis Bank and about what this means for our shared customers, who have some fantastic benefits coming their way,” Fareid stated. He highlighted the unique nature of the agreement, noting, “This partnership is also remarkable as it marks the first time ever that SriLankan Airlines has collaborated with a private Indian bank.”
Arnika Dixit, President & Head of Cards, Payments and Wealth Management at Axis Bank, echoed this sentiment, emphasizing the bank’s dedication to enhancing customer lifestyles and journeys. “Our association with SriLankan Airlines further strengthens our value proposition for customers seeking memorable and rewarding travel experiences,” Dixit remarked.
SriLankan Airlines CEO Richard Nuttall underscored the broader vision, stating, “This alliance is about more than savings—it’s about changing the way Indians travel.” This collaboration is a testament to SriLankan Airlines’ strategic focus on India as a cornerstone market. The airline currently operates a robust schedule of 88 weekly flights connecting nine Indian cities to Colombo, demonstrating a significant commitment to strengthening bilateral tourism and trade ties.
Elevating Sri Lanka as the Premier Destination for Indian Travelers
The timing of this partnership is particularly opportune as India continues to be Sri Lanka’s largest source market for tourism, contributing over 19% of total arrivals so far in 2025, with more than 290,000 Indian tourists visiting the island between January and mid-September this year. The airline’s proactive initiatives, such as this alliance with Axis Bank, are crucial in fostering deeper connections with Indian travelers and enhancing the overall inbound tourism figures for Sri Lanka. By offering seamless and affordable travel experiences, SriLankan Airlines aims to encourage more Indians to explore the diverse attractions of the island, from its pristine beaches and lush nature adventures to its rich cultural heritage and renowned hospitality.
Beyond promoting direct travel to Sri Lanka, the partnership also strategically positions Colombo as a vital hub for Indian travelers connecting to SriLankan Airlines’ extensive global network. This includes popular destinations in the Far East, Australia, the Middle East, and Europe, effectively enhancing the airline’s appeal as a gateway for international travel from India.
A Future-Focused Approach to Connectivity and Customer Experience
This alliance is not an isolated event but rather a continuation of SriLankan Airlines’ broader strategy to enhance its footprint in the Indian aviation market. The airline has consistently demonstrated its commitment, with recent reports indicating plans for network expansion within India, increasing flight frequencies to existing destinations, and even exploring new cities like Ahmedabad. The airline aims to offer convenience for “dual-destination holidays,” combining Sri Lanka or the Maldives with Southeast Asia, a unique proposition for Indian passengers.
Furthermore, SriLankan Airlines has been proactive in promoting Sri Lanka’s cultural and religious tourism, notably through initiatives like the “Ramayana Trail Project.” An advertisement highlighting sites related to the Hindu epic has resonated strongly with Indian audiences, showcasing Sri Lanka’s rich heritage and its potential as a spiritual tourism destination. Such targeted promotions, coupled with strategic partnerships like the one with Axis Bank, are instrumental in diversifying and strengthening Sri Lanka’s appeal to the Indian market.
The collaboration between SriLankan Airlines and Axis Bank is more than just a promotional offer; it represents a synergistic integration designed to create a win-win scenario for travelers, the airline, and the banking sector. As global travel continues its robust recovery, such partnerships are vital in driving demand, improving customer experience, and ultimately contributing significantly to the economic prosperity of Sri Lanka through sustained tourism growth.
