
ICL Brands (Private) Limited, a prominent leader in the Sri Lankan consumer goods industry and a key member of the Capital Maharaja Group (CMG), is seeking a high-performing Business Development Manager – Pet Care. This is a pivotal leadership role focused on driving profitable growth and market expansion for the company’s pet care portfolio.
The Role & Responsibilities
- Strategic Growth: Develop and execute business plans to accelerate sales and market penetration.
- Leadership: Lead, coach, and manage Area Sales Managers to consistently achieve KPIs.
- Market Expansion: Expand distribution networks and strengthen brand visibility across key territories.
- Financial Management: Drive profitability through margin management, cost discipline, and accurate sales forecasting.
What We’re Looking For
- Education: Professional qualification in Sales or Marketing (Degree or Diploma).
- Experience: Minimum 15 years of experience in Sales/Marketing, including senior leadership roles.
- Skills: Strong communication, negotiation, and stakeholder management skills with a results-oriented mindset.
- Mindset: A strategic thinker with a strong hands-on execution focus.
Application Details
- Organization: ICL Brands (Pvt) Ltd (Capital Maharaja Group).
- How to Apply: Apply via the Careers Portal at www.cmg.lk.
- Closing Date: Applications close in 14 days from the posting date (approximately February 27, 2026).

